As summer starts to appear on the traveller’s radar, Tourism Snowy Mountains has announced that Sydney based agency RCKT.Co will be the creative force behind their upcoming campaign to promote summer visitation to the Snowy Mountains.
With four other highly respected agencies pitching for the project, RCKT. Co proved to be the stand-out candidate during a competitive tender process.
The aim of Tourism Snowy Mountains’ summer campaign is to showcase the Snowy Mountains as a premium holiday destination for Australian families outside of the snow season.
"Undoubtedly, the Snowy Mountains is a beautiful and exciting part of Australia to visit at any time of the year. Summer is the perfect time to play on the pristine lakes, fish in the waterways, hike in the high country, ride mountain bikes and explore the charming, smaller townships. By working with RCKT.Co, we’ll have the opportunity to show a wide audience how fantastic the warmer months are in a unique and high value way," said Janet Mackay, Chairperson, Tourism Snowy Mountains.
To bring the campaign to life, Tourism Snowy Mountains will be working with local businesses and providers and has partnered with key stakeholders in the region, including NSW National Parks and Wildlife Service, Kosciuszko, Thredbo and Snowy Hydro Limited.
According to Becky Evans, Brand Manager for Kosciuszko, makers of the popular Kosciuszko Pale Ale beer, "Kosciuszko is excited to work in conjunction with Tourism Snowy Mountains and RCKT.Co on our upcoming summer campaign. Born in the Snowy Mountains, we love connecting with our community and we look forward to helping promote this beautiful part of the world as the perfect year-round tourism destination."
The RCKT Co agency has an impressive list of high profile clients with Jimmy Mellows, RCKT.Co’s Managing Partner and Founder saying, "RCKT. Co are very excited to be working with Tourism Snowy Mountains as their creative and content agency for the summer 21'- 22' campaign."
The project will see team members from our talent/sponsorship, social and content teams developing and creating an engaging series of summer adventures. After a tough period of travel restrictions for the region and people all over the world, we look forward to bringing this stunning summer destination to life.<
Production of the summer campaign is underway, with the release scheduled for late November.
FOR SNOWY MOUNTAINS TOURISM INDUSTRY:
Tourism Snowy Mountains are currently looking for local accommodation, experience and food/beverage providers who can assist the talent and crew in exchange for promotion during the campaign. For any business interested to assist contact Christie Hampton via email christie@snowymountains.com.au.
