About us
Our history
2020
The start to 2020 was not what anyone expected or wanted, as numerous bushfires raged across the Snowy Mountains region, plus at times threatened and burned within towns. Towns on the western side of the ranges were heavily impacted, as were the eastern side of the Snowy Monaro. In January 2020 we provided extensive coverage via our website of all bushfires in our region, often updating several times per day. Local residents were highly praising of our efforts of publishing clear and concise information with no hype. Social media at the same time was offering incorrect and inflammatory information. Tourists were advised to leave the mountains in January, and like the bushfires, this was devastating for a a tourist region.
When covid-19 hit and regional travel restrictions were enforced, the magazine was forced to cancel three publications for the year. Advertisers were very supportive during the restricted winter season which we were grateful for. Like all businesses, the magazine was financially impacted, but continued to publish. Even though the winter season was restricted for capacity, the resorts were very diligent in the way they operated, guests were respective of the rules and there were no active cases of covid-19 in the area to cause any concern. The snow season would finish without a glitch and the region back to some normailty.
To finish the year we were very excited to launch this brand new website.
2019
This year was a good year for the publication to further establish itself as the free tourist publication of choice for not only visitors, but residents alike. Readers have continued to praise our editorial content and during winter we produce more snow content than any other publication in Australia.
This year we particularly liked our selection of different cover photos, a number of them from editor Steve Cuff. The magazine has always prided itself on having top quality photos, as well as content, and we delivered on this again in 2019.
From a news perspective, 2019 was strong with the Jindabyne Masterplan announced and the Snowy Scheme 70th anniversary. Both Thredbo and Perisher announced new lifts for future years, the Thredbo Gondola and the Mt Perisher 6-seater chair.
2018
Our second year proved to be highly successful. Not only did we increase our pages in 6 out of our 8 editions, Snowy Mountains Magazine was awarded the Start up Superstar in the Snowy Monaro Business Awards. This has also qualified the magazine to contest the same award in the South East region business awards still to come.
It was a huge honour to win this award in only our second year and shows that our publication has been greatly received within the community.
Out of the 8 editions we print annually, we increased pages in 6 of these editions. This can only be achieved with increased advertising and again a huge show of support by the business community across the Snowy Mountains who entrust our publication to assist in promoting their business to region visitors.
The Snowy Mountains has had record visitation this winter and the past few years has a seen a constant rise in year round tourism, particularly in summer and autumn. We are proud to be the leading print medium assisting the region in further promotion.
We are continually striving to improve all facets of our publication and we look forward to a another great year ahead in 2019.
2017
Snowy Mountains Magazine has just celebrated its first year of publication in October 2017.
The feedback from the first 8 editions has been overwhelming, from both an advertising point of view and from readers. We are thrilled that everyone loves the format and the stylish appeal of the magazine. Plus it is available in so many locations, no one misses out on picking up a copy.
In the first year it has established itself as the premiere Free Publication of the Snowy Mountains region, with coverage from both sides of the mountains an added appeal for readers.
2016
In an exciting development for the Snowy Mountains region, a new free stylish magazine covering the area will be released in mid-October 2016.
Snowy Mountains Magazine is a joint venture between well respected Jindabyne media identity Steve Cuff and North East Media. The magazine has been developed to cater for both visitors and locals looking to keep abreast of activities, events and happenings across all seasons in the Snowy Mountains region.
The magazine will include feature articles, travel stories, extensive calendar of events, touring drive guides, photo galleries and a property guide, plus much more.
Snowy Mountains Magazine will be published eight times per annum with two editions in summer, one in autumn and five covering the snow season.
With a print run ranging from 18,000 to 22,000 copies, and an estimated readership of four times the print edition, Snowy Mountains Magazine will be distributed at over 250 summer locations and 500 winter locations, reaching a potential combined 600,000 plus readership per annum in print alone.
Digital editions of the publication will enable readers to access full content digital editions of the magazine in a format they are familiar with via either smartphone, tablet or desktop device.
The magazine will also have an active social media presence and this dedicated website.
Snowy Mountains Magazine - Managing Editor - Steve Cuff
Having spent 29 consecutive winter seasons in the snow, lived year round in Jindabyne since 2006 and edited publications since 2013, Managing Editor Steve Cuff has a wealth of knowledge and experience in snow and mountain media.
Starting out as a snow photographer in 1991, Steve is now a highly respected photo journalist, has covered five Winter Olympic Games, travelled extensively through snow regions of the world and is one of Australia’s leading mountain photographers.
For 25 years he was a regular contributor to various snow publications, spent two and half years rejuvenating local publication Snowy Times from 2013-16 before starting the Snowy Mountains Magazine in 2016.
Snowy Mountains Magazine is now the leading free tourist publication in the region.
North East Media
North East Media (NEM) is a family owned media company run by Hartley Higgins which has been publishing newspapers and magazines for over 90 years. NEM currently publish in excess of 20 separate titles, including snow titles, Alpine News, Mt Buller News, Hotham and Falls Creek News and tourist and magazine titles, North East Tourist News and North East Living.
The partnership between Steve Cuff and NE Media will see a combination of mountain and snow expertise deliver a publication that has not been seen in the Snowy Mountains before.
Contact
For further information please contact Steve Cuff on 0418 620 651 or stevecuff@snowymagazine.com.au
